I read a blog post at Three Rivers Institute [http://www.threeriversinstitute.org/blog/?p=398] that lead me to the following presentation [http://onstartups.com/tabid/3339/bid/11042/Dharmesh-On-Startup-Marketing-Video-From-MIT-Startup-Bootcamp.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+onstartups+(OnStartups)&utm_content=Google+Feedfetcher] . The presentation is